PHOTOGRAPHY - Design
The Elevated Photo Book:
Use the principals of design, layout, typography, and sequencing to best showcase your body of work
Limited edition photography books have become an important avenue for photographers to showcase their bodies of work, sell prints, and attract press and gallery attention. A photography book is often the culmination of years of research, development, shooting and editing. Creating your own photography book is a daunting process requiring a working understanding of design, typography, layout, and sequencing, and how those elements come together to create a final piece that best highlights your photography project.
All photographers need a good editor, someone who they can trust checking or proposing picture and sequence decisions. In this highly collaborative, intensive weekend course, fine-art photographer and graphic designer Jacob Hessler will guide students through the process of designing a photography book in Lightroom - from the technical specifics to the artistic decisions that will need to be made. Often it is difficult to remove yourself from your emotional attachment to specific images and there is a tendency to want to use more images than you should. Hessler will help students ruthlessly edit and sequence their bodies of work, letting go of images that might be holding their projects back from reaching their full potential.
Students should bring a completed, or nearly completed, body of work for this course. On day one, students will present ten images from their body of work and their thoughts on how they would like their final book to look and feel. Hessler will then guide students through the technical steps of creating a photo book in Lightroom. Once that process is outlined, Hessler will dive into the principles of design, layout and typography. A collection of photo books will be available for students to look through for inspiration. Working in pairs, students will then be asked to sequence and cull their work. Hessler will then provide one-on-one attention to make any final tweaks to the selected collection of images.
On day two students will begin laying out their books and incorporating any supporting elements and text into their design. The class will conclude with a final group critique where everyone will present their draft book and receive feedback on additions or edits that could be made to advance the overall experience. Students will leave this workshop with a solid draft of their photography book in Lightroom and a deeper understanding of the principles of design that will inform the decisions they will need to make in order to best showcase their photography in book format.
WHAT WILL BE COVERED
• The fundamental principles of design
• Telling a story with sequencing
• Establishing a beginning, middle and end
• Intentional design versus decorating
• The power of typography
• How to be a ruthless editor and kill your darlings
• Incorporating supporting elements and text that enhances instead of distracts
• Best practices, for organizing and batch processing final images
• The importance of research - connecting with other photography books and borrowing ideas
• The art of minimalism and current trends in photography book design
• The importance of paper, materials and other tactile printing choices
Lunch is provided on Saturday and Sunday. If you have dietary restrictions or serious allergies, please email us in advance so that we can accommodate. We pride ourselves on offering healthy meals that use as many fresh, locally-sourced and organic ingredients as possible. Every effort will be made to ensure options are available to students with food limitations.
Accommodations are not included. We recommend booking a local Airbnb, hotel or motel in Camden, Hope, Lincolnville, Rockport or Rockland. Here are links to a few local favorites in the Midcoast Area:
Lincolnville Motel (hip, laid-back, affordable, renovated vintage motor inn)
Drift Oceanside Inn (oceanfront cabins close to the Camden Hills State Park)
Whitehall Inn (boutique hotel within walking distance to downtown Camden)
250 Main (high-end boutique hotel in Rockland Arts District)
Camden Accommodations (vacation rentals in Midcoast area)
Airbnb (Camden, Hope, Lincolnville, Rockport and Rockland are all within a 25-minute drive)
WHAT TO BRING
Please bring your laptop computer with Lightroom installed (Lightroom cc preferred), a thumb drive or external hard drive with all of your project images at high resolution, your camera (in case you need to take additional images for your book), and any text or supporting elements that you would like incorporated. Students should have between 50-250 images for their project completed and ready to go through.
This workshop is designed for people who would like to design and layout a photography book. Students should have prior working knowledge of Lightroom and a completed (or close to completed) body of work with them.
If you need to cancel, please notify us at least 30 days before the start of the workshop. We will refund your tuition, minus a $125 cancellation fee or you may transfer your full tuition amount to another Workshop at Howe Hill Farm within 18 months. Cancellations made after 30 days prior will result in forfeit of the full tuition amount. If you are traveling to attend a workshop we recommend insuring your trip with Travelex insurance so your trip and tuition can be covered in the event of illness or unforeseen circumstances. We are monitoring Covid-19 closely and have updated our Terms and Conditions to address this virus directly. We will follow CDC guidelines and make the call 30 days prior to the workshop running. If it is deemed unsafe, we will provide full refunds to every student enrolled. Please read our full Terms & Conditions and Liability Waiver for more information.
This class will run from 9am-5pm on Saturday and Sunday, with a 1-hour break for lunch.
A maximum of 12 students, and a minimum of 6*
*The workshop will be cancelled if minimum enrollment is not met within 30 days of the workshop start. If cancelled, a full refund will be issued to all registered students. We recommend waiting until you receive our confirmation email that minimum enrollment has been met to make your travel arrangements or investing in travel insurance to reimburse your expenses if the course is canceled.
*By registering, you are agreeing to our Terms & Conditions
MEET YOUR INSTRUCTOR
Jacob Bond Hessler is a contemporary fine art photographer and graphic designer, known for his expansive, minimal and meditative landscapes. Hessler’s work has explored rising seas, industrialized farming, borders and boundaries, invasive species, extinction, water pollution and more broadly, mankind's relationship with, and impact on, the natural world. His keen eye and use of scale connects viewers with the vastness of the human experience.
Hessler is a graduate of the Brooks Institute of Photography in Santa Barbara, and pursued his master’s degree in graphic design at Parsons, The New School for Design. In 2017, Hessler released Boundaries, a limited-edition fine-press book of photographs and poetry in collaboration with 2013 presidential inaugural poet Richard Blanco (Two Ponds Press). Hessler did the photography and book design for Boundaries. The original photographs and poems from Boundaries have been exhibited at Coral Gables Museum, Center for Maine Contemporary Art, Tufts University and the Ogunquit Museum of American Art.
Hessler has been teaching photography for the last seven years at institutions all over the country, including Santa Fe Photographic Workshops, Maine Media Workshops, Sedona Art Center, Palm Beach Photographic Center and others. In 2018, Hessler's Rising Times body of work was selected for Review Santa Fe. He is a represented artist at Dowling Walsh Gallery in Rockland Maine, Corey Daniels Gallery in Wells, Maine and Soapbox Arts in Burlington, Vermont.