HESSLER CREATIVE

COURSE DESCRIPTION

The gravy days of photography are gone. There are fewer big photography budgets at companies, jobs previously shot by professional photographers are being given to anyone with a camera (or a phone) who has a big social media following and editorial day rates continue to plummet. Is it even possible to build a sustainable photography career? YES! Even though the industry is changing there are still ample ways to run a thriving photography business if you are committed, have vision and are ready to hustle to find opportunities for yourself. 

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In this fun-filled, education-packed weekend, sought-after interior and environmental portrait photographer, Erin Little, will provide a comprehensive overview of the hard work and hustle it takes to create a strong and constantly growing photography business. She will help you determine how to define your own unique vision and discover what informs your eye. You will learn the best ways to build a strong portfolio to attract the clients you desire and you will be guided through the process of setting intentions and mapping out clear goals for your business. Little will provide insight on the best ways to approach your subjects, and teach you how to become more confident in both your business and creative skills. 

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In addition to the lectures and discussions, you will shoot two interior and environment portrait based assignments. Your final image selects will be reviewed in group critiques. Each student will receive scheduled one-on-one time with Little where you can have her provide guidance on your website, project work, style, etc. Students will leave this workshop with a clearer vision for their photographic style and invaluable insight on the steps they need to take in order to build a thriving photography career. 

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WHAT WILL BE COVERED

Creative Vision and Developing your Style
• How to define your work
• How to hone your creative vision
• Develop a clear mission statement
• Ways of seeing + approaching a shoot with subjects + using what you’ve got
• Editing process: how to choose which images from a shoot, basic retouching process, etc
• Setting intentions and building a strong portfolio

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The Hustle and Business Side of Things
• Pushing through the unknown
• Navigating pricing
• Outreach and promotion
• Manifesting your professional dreams
• Setting daily, weekly, monthly, and yearly goals
• Decide what tasks to delegate to other professionals (how much should be on your plate)
• Importance of personal projects + continuing to reinvent yourself
• The importance of patience and persistence
• Brainstorm of personal project work to build out your portfolio and create more opportunities for yourself

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SHOOTING & CRITIQUES
1. Home interiors and environmental portrait assignment - Group critique of final edited selects 
2. Natural light portrait assignment - Group critique of final selects
3. Mini one-on-one critiques for each student  

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WHAT'S INCLUDED

Lunch is provided on Saturday and Sunday. If you have dietary restrictions or serious allergies, please email us in advance so that we can accommodate. We pride ourselves on offering healthy meals that use as many fresh, locally-sourced and organic ingredients as possible. Every effort will be made to ensure options are available to students with food limitations.

 

Accommodations are not included. We recommend booking a local Airbnb, hotel or motel in Camden, Hope, Lincolnville, Rockport or Rockland. Here are links to a few local favorites in the Midcoast Area:

Lincolnville Motel (hip, laid-back, affordable, renovated vintage motor inn)

Drift Oceanside Inn (oceanfront cabins close to the Camden Hills State Park)

Whitehall Inn (boutique hotel within walking distance to downtown Camden)

250 Main (high-end boutique hotel in Rockland Arts District)

Camden Accommodations (vacation rentals in Midcoast area)

Airbnb (Camden, Hope, Lincolnville, Rockport and Rockland are all within a 25-minute drive)

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WHAT TO BRING

Please bring your camera, lenses, laptop computer with editing software, a thumb drive or external hard drive, and five images that you find inspirational (could be something you found on Instagram, historical photos, cut outs from magazines, etc.)  

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Skill level

This workshop is designed for people of all skill levels who are wanting to build on, expand, or create a photography business. Students should know how to use the camera they bring with them and know how to pull the images they shoot into their editing software to deliver final images for critique. 

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REFUNDs & COVID-19

If you need to cancel, please notify us at least 30 days before the start of the workshop. We will refund your tuition, minus a $125 cancellation fee or you may transfer your full tuition amount to another Workshop at Howe Hill Farm within 18 months. Cancellations made after 30 days prior will result in forfeit of the full tuition amount. If you are traveling to attend a workshop we recommend insuring your trip with Travelex insurance so your trip and tuition can be covered in the event of illness or unforeseen circumstances. We are monitoring Covid-19 closely and have updated our Terms and Conditions to address this virus directly. We will follow CDC guidelines and make the call 30 days prior to the workshop running. If it is deemed unsafe, we will provide full refunds to every student enrolled. Please read our full Terms & Conditions and Liability Waiver for more information.  

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HOURS

This class will run from 9am-5pm on Saturday and Sunday, with a 1-hour break for lunch.

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CLASS SIZE

A maximum of 12 students, and a minimum of 6* 

 

*The workshop will be cancelled if minimum enrollment is not met within 30 days of the workshop start. If cancelled, a full refund will be issued to all registered students. We recommend waiting until you receive our confirmation email that minimum enrollment has been met to make your travel arrangements or investing in travel insurance to reimburse your expenses if the course is canceled. 

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TUITION

$600

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